Managing Director, Pricing Practice Leader

Alex Erines

Alex is a pricing and commercial excellence expert.

He has extensive experience working collaboratively with corporate and private equity clients to identify, and operationalize, strategic opportunities for profitable revenue growth. Alex combines best practices with creative problem-solving to deliver impactful and durable solutions.

Alex has an MBA from the Kellogg School of Management at Northwestern University and a BA from the University of Rochester.

Engagement Expertise

  • Strategic Advisory
  • Data Analytics
  • Revenue Operations
  • Due Diligence

GTM Disciplines

  • Product
  • Pricing
  • Sales



Alex and I collaboratively worked together to transform a retailer’s strategic approach to bundling. I valued Alex as a thought partner and was impressed by his ability to productively challenge the client’s assumptions to identify opportunities to improve profitability. He did not crack under pressure; he was tenacious and worked hard to deliver results.

Wyatt Hirsch, J.D., MBA Consultant, Lenticular Financial Advisors

Case Study


A leading US metals distributer wanted to improve its dynamic pricing capability in order to consistently quote market relevant prices. Additionally, the client wanted to reduce the magnitude and variability of discounts offered by their salesforce. Lastly, the client sought implementation support to ensure proper deployment across sales offices.

Solutions Delivered

  • Designed a pricing “engine” that dynamically set prices based on relevant market indices.
  • Created a revised discounting framework that outlined when, and to what degree, reps could offer discounts without requiring approval.
  • Built a CRM-integrated CPQ that, alongside list prices, provided deal guidance that improved quoting efficiency and accuracy.
  • Conducted implementation training across all US sales offices.
  • Developed a measurement methodology to enable continuous improvement.


  • A significant reduction to sales discounting variability across like customers.
  • 5-10% increase to win rates across all geographies and customer segments.
  • >200 bps margin improvement across the in-scope product portfolio.
Blog Post

SaaS vs. Usage-based Pricing: Have you Considered All of the Options?

Is your pricing model leaving money on the table? Discover the best approach to pricing your software and boost your revenue potential. This blog post compares SaaS and Usage-based pricing, helping you make an informed decision for your business.