Managing Director, Pricing Practice Leader

Alex Erines

Alex is a pricing and commercial excellence expert.

He has extensive experience working collaboratively with corporate and private equity clients to identify, and operationalize, strategic opportunities for profitable revenue growth. Alex combines best practices with creative problem-solving to deliver impactful and durable solutions.

Alex has an MBA from the Kellogg School of Management at Northwestern University and a BA from the University of Rochester.

Engagement Expertise

  • Strategic Advisory
  • Data Analytics
  • Revenue Operations
  • Due Diligence

GTM Disciplines

  • Product
  • Pricing
  • Sales

Case Study


A leading US metals distributer wanted to improve its dynamic pricing capability in order to consistently quote market relevant prices. Additionally, the client wanted to reduce the magnitude and variability of discounts offered by their salesforce. Lastly, the client sought implementation support to ensure proper deployment across sales offices.

Solutions Delivered

  • Designed a pricing “engine” that dynamically set prices based on relevant market indices.
  • Created a revised discounting framework that outlined when, and to what degree, reps could offer discounts without requiring approval.
  • Built a CRM-integrated CPQ that, alongside list prices, provided deal guidance that improved quoting efficiency and accuracy.
  • Conducted implementation training across all US sales offices.
  • Developed a measurement methodology to enable continuous improvement.


  • A significant reduction to sales discounting variability across like customers.
  • 5-10% increase to win rates across all geographies and customer segments.
  • >200 bps margin improvement across the in-scope product portfolio.