Cortado GroupFoley & Lardner LLP
Boston roundtable and wine tasting

How talent and structure drive revenue

Wednesday, November 4, 2026 · 6:00 to 8:00 PM ET
Rochambeau Boston
Join us for a small roundtable and wine tasting.
Evidence-based sales talent assessment
How AI is changing frontline growth execution
How to protect your proprietary data along the way
Reserve your seat
Seating is limited to a small room.

Most portfolio talent reviews stop at quota attainment and a few manager interviews

The data says that is not enough.
40%
median annual sales rep turnover
18-30 mo
typical tenure for a VP of Sales or CRO
$75K-$250K
fully loaded cost of losing one rep

What we will discuss

Why attainment is not enough. What quota numbers and manager interviews miss about the team you own.
What rigorous looks like. Like a blind tasting, judge what is in the glass, not the label.
Why sequencing matters. The order of moves matters as much as the assessment itself.
AI on the front line. How AI is changing the way you can assess your frontline reps and management team.

What is in it for you

A sharper lens. A clearer view of what to look at beyond attainment when you review portfolio sales talent.
A repeatable approach. What a rigorous assessment involves, and the right order to do it in.
Peer perspective. A small, candid room of investors and operators comparing notes on AI and execution.
A tasting, not a pitch. Two hours of wine and small plates in a small room. No pitch deck.

Who you will hear from

Dan Bernoske
AI and talent success
Dan Bernoske
CEO, Cortado Group
CEO and Founder of Cortado Group, Dan’s background in product management in both Fortune 500 and start-up environments is applied today to the productization of consulting services. The result is a team of process and data-driven, sales, marketing, and operations experts.
Chris McKenna
IP strategy and protection
Chris McKenna
Managing Partner, Foley & Lardner
As the Office Managing Partner in Boston, Chair for Cloud Computing Infrastructure and Solutions within our Innovative Technology sector, and former Co-Chair of the Electronics practice, Chris helps lead Foley & Lardner LLP’s efforts to assist clients with implementing their strategic plans.
Ralph Vetsch
Event kickoff and sommelier
Ralph Vetsch
Sales Leader, Cortado Group
A global account management professional with 15+ years of experience in high technology, sales and business. Ralph is also a Certified Sommelier and teaches wine classes in his hometown of St. Augustine, Florida.

Event details

Date: Wednesday, November 4, 6:00 to 8:00 PM (EDT)
Location: Rochambeau, 900 Boylston St, Boston, MA 02115
Refreshments: Wine and appetizers served throughout the evening
Cortado GroupFoley & Lardner LLP
Sources: SPOTIO State of Field Sales 2026 (via Convex), RepCard, JRG Partners. Directional figures; turnover definitions vary by source.