Healthcare Company’s Revenue Growth Increased by 44.5% in One Year
By rebuilding GTM, the sales motion, and an in-house marketing engine, the healthcare company grew revenue 44% in 12 months and cut CAC 48%.
In Q4 of Year 1, this PE-backed healthcare provider needed a reset after major product, brand, and leadership changes. Cortado partnered with the team to redesign the go-to-market and install modern sales and marketing best practices focused on the full patient journey.
Growth stalled because the commercial system could not convert demand into consistent admissions, and sales and marketing lacked a shared process, roles, and accountability.
Designed a centralized admissions org and clear handoffs from marketing to sales.
Codified ideal provider and client profiles plus provider and buyer personas.
Implemented a 3-stage process with exit criteria, forecasting, and reporting.
Delivered plays, talk tracks, and role-based scripts for every pod position.
Launched an SDR function with hiring profiles, training, and operating cadence.
Transitioned to an in-house, persona-based campaign engine with new leadership.
Established funnel metrics, dashboards, and weekly performance reviews.
Built a key provider partner program and strengthened vendor partnerships.
Updated comp plans and onboarding to reinforce the new process and behaviors.