Insights
What we are seeing inside the work
The Cortado Group team works on the leading edge of the processes, systems, and strategies that generate value, revenue, and profitable growth in private-equity-owned companies. They share that expertise and their insights across a range of resources and media.
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Sammi Perry Artificial Intelligence Blog 
Collin Russell 
Dan Bernoske 
Bill Piacitelli 
Kyle Bushey 
Dan Bernoske, George de los Reyes, Bill Piacitelli Dan Bernoske Dan Bernoske, George de los Reyes, Bill Piacitelli Bill Piacitelli 
Matt Trotter 
Mark Synek 
Dan Bernoske & David Russell 
Zohaib Salahuddin David Russell & Kyle Bushey Bill Piacitelli 
Dan Bernoske & Jessica Pearson George de los Reyes George de los Reyes Jessica Pearson George de los Reyes George de los Reyes 
Troy Offer 
Alexander Kerlek 
Loryn Stokes 
Todd Ervin David Russell George de los Reyes Kyle Bushey George de los Reyes Mark Synek George de los Reyes Zohaib Salahuddin Dan Bernoske Todd Ervin Zohaib Salahuddin Kyle Bushey Troy Offer David Russell 
Robert Gammon Loryn Stokes Todd Ervin 
Cortado Alumni 
Kathy Rivera Bill Piacitelli Cortado Alumni Zohaib Salahuddin Zohaib Salahuddin Robert Gammon Todd Ervin Robert Gammon Robert Gammon Dan Bernoske Zohaib Salahuddin Zohaib Salahuddin Jessica Pearson Zohaib Salahuddin Dan Bernoske Robert Gammon 
Scott Campbell Zohaib Salahuddin Loryn Stokes Zohaib Salahuddin Loryn Stokes 
Alex Erines Zohaib Salahuddin Alex Erines 
Kurt Levin Zohaib Salahuddin Cortado Alumni Cortado Alumni Zohaib Salahuddin Zohaib Salahuddin 
Mitch Larson Zohaib Salahuddin Zohaib Salahuddin Jessica Pearson Alex Erines Alex Erines Todd Ervin Zohaib Salahuddin Robert Gammon Loryn Stokes Kurt Levin Cortado Alumni Mitch Larson Cortado Alumni Jessica Pearson David Russell Bill Piacitelli Todd Ervin Alex Erines Mitch Larson Todd Ervin Bill Piacitelli Robert Gammon 
Rachel Gammon 
Will Mccartney
Your Marketing Team Is Using AI. The Question Is Whether It's Going Anywhere Useful.
Better AI Prompts Start With Better Processes
Artificial Intelligence →
Blog Your AI Strategy Needs More of the Right People, Not Less
Artificial Intelligence →
Blog Why PE-Backed Companies Have AI Tools But Not AI Intelligence
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Blog Can the people and process that got you to your current revenue threshold get you to the next?
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Whitepaper Interim C-Level Leadership
Sales →
Blog AI Adoption Metrics Are Vanity Metrics. Here Are the Two Numbers That Will Matter at Exit.
Artificial Intelligence →
Whitepaper Sales Enablement 2.0
Sales →
Blog Why PE's AI Obsession Is Masking a GTM Execution Crisis
Artificial Intelligence →
Blog From Personas to Buyer Intelligence Systems: Static buyer personas aren't enough anymore.
Revenue Intelligence →
Blog The Sales Trap - Why PE Backed Portfolio Companies Struggle to Scale Revenue
Sales →
Whitepaper AI doesn't replace roles. It rewrites them.
Artificial Intelligence →
Blog Your Segmentation Model Isn’t Broken Because of Bad Data. It’s Broken by Design.
Marketing →
Whitepaper The Intelligent CRM
Artificial Intelligence →
Blog Interim GTM Leadership: How to Restore Predictability and Protect Enterprise Value
Revenue Operations →
Whitepaper RevOps Intelligence in Private Equity Firms
Revenue Operations →
Blog What Top Operators Already Know (That Others Learn Too Late)
Revenue Operations →
Blog Sales Compensation Rollouts: The Oversight Checklist That Protects the Quarter
Sales →
Blog Scaling Smart: Why Every Portfolio Company Needs a Structured Pilot Mindset
Revenue Operations →
Blog Quota Setting Without the Guesswork: Building Rep and Board Confidence
Sales →
Blog How to Design Sales Comp Plans That Actually Drive Performance
Sales →
Blog From AI Curiosity to Capability: Why It’s Time to Build
Artificial Intelligence →
Blog AI Won’t Save a Broken Marketing Strategy
Artificial Intelligence →
Blog Bridging the RevOps Gap: What Sales Leaders Should Know Before Their First Hire
Revenue Operations →
Blog The Critical Window: Why Early GTM Investment is Key to Portco Success
Revenue Operations →
Blog Your KPIs Are Lying to You (How to Fix It)
Revenue Intelligence →
Blog Stop Paying Reps to Miss Your Goals: Align Comp with the Deal Thesis
Sales →
Blog Transforming Pricing into an Expansion Growth Lever
Product & Pricing →
Blog Is Your Compensation Plan Quietly Failing? How to Spot the Hidden Revenue Drag
Sales →
Blog 4 Wrong Moves Operating Partners Make When Their Portco Is Missing the Number
Revenue Operations →
Blog The Overlooked Growth Lever in Add-On Acquisitions
Revenue Operations →
Blog Impact of Trump-Era Tariffs on U.S. Prices
Product & Pricing →
Blog Pivoting Your GTM Strategy Quickly to Adapt to Changing Market Conditions
Revenue Operations →
Blog The Pressure Cooker: Growing Amidst EBITDA Constraints
Revenue Intelligence →
Blog Why Market Demand is the Key to Optimizing Your Product’s Price Point
Product & Pricing →
Blog The Final Stretch: Successfully Navigating the End of Your Hold Period
Revenue Operations →
Blog Drive Portco Growth with Data-Centric AI Solutions
Artificial Intelligence →
Blog AI: The Shiny Object You Can't Ignore—But Should You?
Artificial Intelligence →
Blog Unleash AI to Supercharge Your Sales Pipeline
Artificial Intelligence →
Blog The Strategic Advantage of Choosing a Consulting Partner Over an Agency After an Acquisition
Marketing →
Blog Navigating the Marketing Skies: Lessons from an Apache Pilot
Marketing →
Blog Transformative Leadership: How CEOs Drive GTM Success After Missing Quarterly Targets
Cortado Alumni Revenue Operations →
Blog Executive Outreach: How Sales Teams Can Manage Current Market Trends and Challenges
Sales →
Blog 76% of Companies Struggle with Talent Gaps: What’s Next?
Enablement →
Blog Avoiding Exit Pitfalls: A Proven Path to Boost Your Company's Valuation
Cortado Alumni Revenue Operations →
Press Release Cortado Group Elevates Bill Piacitelli to Associate Partner
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Blog Top Six Ways to Accelerate Value Creation
Revenue Operations →
Blog Price Optimization: The Hidden Value Lever
Product & Pricing →
Press Release Cortado Group Launches Go-to-Market Framework
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Press Release New Report: Insights on Value Creation in Private Equity
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Blog From Sale to Success: What Post-Sale Value Extraction Should Look Like
Customer Success →
Blog Breaking the AI Hype Cycle: What it Really Means for Marketing
Artificial Intelligence →
Blog 8 Insights Your Portco Must Know About AI and Content Creation
Artificial Intelligence →
Blog 9 Insights Your Portco Must Know About AI and Data Literacy
Artificial Intelligence →
Blog How Portcos Are Tailoring AI to Leapfrog Competitors
Artificial Intelligence →
Blog Why Pricing Governance is a Powerful Asset to Maximize Valuation
Product & Pricing →
Blog How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets
Product & Pricing →
Blog Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing
Revenue Operations →
Blog Technology Adoption for Pricing Excellence
Product & Pricing →
Blog How Will Your PE Firm Leverage the Power of AI?
Artificial Intelligence →
Blog How a Modest Investment in SalesOps Pays Off Big
Revenue Operations →
Blog Eliminate the Disruption of Executive Team Hiring Mistakes
Enablement →
Blog Pricing Due Diligence
Product & Pricing →
Blog The Do's and Don'ts to Acing Your Next Forecast Call
Revenue Intelligence →
Blog Strategies for Optimal Post-Acquisition Pricing in Private Equity
Product & Pricing →
Blog The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist
Revenue Operations →
Event Sales Webinar Recap: Sales Best Practices To Enable Pricing Success
Product & Pricing →
Blog Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments
Product & Pricing →
Event Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success
Revenue Operations →
Blog How Our C-Level Leaders Generate Rich Lead Pipelines Fast
Sales →
Blog Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies
Product & Pricing →
Blog Redefining RevOps: Restructuring a Revops Team for Maximum Impact
Cortado Alumni Revenue Operations →
Blog Behind the Scenes of RevOps: The Team Every Portco CEO Needs to Know
Cortado Alumni Revenue Operations →
Blog Waterfall Analysis in Pricing: Mastering Gross-to-Net to Maximize Margins
Product & Pricing →
Blog Navigating the Pricing Maze: A Startup's Guide to Pricing Strategies
Product & Pricing →
Blog Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?
Revenue Operations →
Blog The Future Currency: Decoding the Power of Personalized Pricing
Product & Pricing →
Blog Pricing Impact On Profitability
Product & Pricing →
Blog Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul
Marketing →
Blog The Benefits of Pricing Scorecards in Ensuring Execution Success
Product & Pricing →
Blog The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales
Revenue Operations →
Press Release Cortado’s Brand Evolution Highlights GTM Consulting Group
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Blog Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth
Marketing →
Blog Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions
Product & Pricing →
Blog Executive Outreach: How You Can Reach Decision Makers
Sales →
Blog Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer's Journey
Revenue Intelligence →
Blog Upgrade Data Forecasting with Process Automation
Artificial Intelligence →
Blog Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments
Revenue Intelligence →
Blog How a Portfolio Company Changed its Sales DNA to Thrive
Sales →
Blog Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems
Cortado Alumni Revenue Operations →
Blog Tech Debt: Is Your Portco's Sales & Marketing Stack a Burden?
Sales →
Blog Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program
Sales →
Blog A CEO’s Guide to Artificial Intelligence for Go-to-Market Success
Artificial Intelligence →
Blog Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training
Sales →
Blog Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It
Cortado Alumni Revenue Intelligence →
Blog Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation
Artificial Intelligence →
Blog Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking
Marketing →
Blog Beyond the Numbers: Addressing Sales Decline When Forecasts Don't Match
Revenue Intelligence →
Blog Revenue Marketing Leads to Higher Exit Multiples
Marketing →
Blog SaaS vs. Usage-based Pricing: Have you Considered All of the Options?
Product & Pricing →
Blog Why CEOs Should Care About Marketing Attribution
Marketing →
Blog How 6 PE-Owned Companies Became Revenue-Generating Machines
Revenue Operations →
Blog How Interim C-level Leaders Drive your Portfolio Company's Revenue Growth Strategy
Revenue Operations →
Blog Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation
Revenue Operations →
Blog 6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data
Revenue Intelligence →
Whitepaper New Private Equity Report
Revenue Operations →
Blog Why Account Segmentation is More Valuable than TAM
Marketing →
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