Vacant Property Security Provider Validated 7–12% Revenue Uplift Through Data-Backed Pricing
By triangulating WTP, customer value drivers, and pricing data, this property security company unlocked 7-12% revenue uplift potential.
Situation
The company secures vacant, foreclosed, and at-risk properties with steel door and window guards. With a recurring revenue model and early signs customers would tolerate increases, leadership needed a safer way to price by value without slowing quotes.
The challenge
The company had evidence of pricing power, but lacked the research, data structure, and internal confidence to know where increases would hold.
The Cortado Group solution
Interviewed leaders to clarify pricing logic, quote practices, and stakeholder concerns.
Built a multi-method (football field) approach to test price ceilings without blunt price asks.
Interviewed customers and prospects to map value drivers, substitutes, and risk context.
Cleaned transaction data to compare current pricing by segment and opening count.
Defined acceptable monthly ranges by customer type, from construction to bank-owned.
Created segment-based prices and a $50 per-opening list price with controlled discounts.
Validated urgency and high-crime surcharges as standard, customer-backed levers.
Recommended price books, discount bands, and quote-tool logic to keep selling simple.
Can this vacant property security provider turn anecdotal pricing confidence into a defensible, segment-informed strategy that raises revenue while keeping quotes simple for field teams?