Privacy Policy
Effective date: November 12, 2026
Last updated: November 12, 2026
Cortado Group, LLC ("Cortado Group," "we," "us" or "our") is a go-to-market consulting firm based in Washington, DC. This Privacy Policy explains what personal information we collect through our website at cortadogroup.com, including its password-protected client pages, and through the self-assessments we offer, including those run on our assessment provider's platform (together, the "Site"), and through our marketing email and events. It also explains how we use and share that information and the choices you have.
Our Site is for business professionals. Most of the personal information we collect is business contact information such as your name, company, title and work email.
This Privacy Policy does not cover information our clients give us during a consulting engagement. That information is governed by the client's signed engagement agreement.
1. Information we collect
Information you give us
| If you | We collect |
|---|---|
| Use the contact form or email us | Name, company, work email, phone number if you choose to give it, and your message |
| Request a white paper, report, template or other gated content | Name, company, work email, sometimes title or role, and the item you requested |
| Subscribe to our marketing email | Email address, and name and company if you choose to give them |
| Take a self-assessment | Name, work email, company if you choose to give it, your answers and your score |
| Register for or attend an event we host or co-host | Name, company, title, work email, phone number if you choose to give it, any dietary or accessibility needs you choose to tell us (used to host the event), and whether you attended |
| Sign in to client pages | Your email address or the credential issued to your organization, and sign-in activity |
| Apply for a job or contractor role | The information in your application and resume |
| Give a testimonial or take part in a case study | Your name, title, company and what you say, with your permission |
Information collected automatically
When you visit the Site or open our email, we and our service providers automatically collect device and connection information (IP address, browser, operating system, screen size, language, time zone, and approximate location derived from IP address) and usage information (pages viewed, links clicked, the page that referred you, campaign parameters in the link you arrived on, and whether you opened or clicked a marketing email). We do this with cookies and similar technologies, described in Section 4.
Information from other sources
We may obtain professional information (such as title, company, company size and industry) from business data providers and add it to our contact records. Someone may refer you to us, or a client may give us your details as a contact for an engagement. We may also use publicly available professional information such as company websites, press releases and professional profiles.
Sensitive information
Apart from dietary or accessibility needs you choose to tell us for an event, we do not ask for sensitive personal information, and we ask you not to send it to us.
2. How we use personal information
We use personal information to:
- respond to you and provide what you asked for, such as a white paper, assessment results, an event or access to client pages;
- send our insights and event invitations by email, which you can unsubscribe from at any time;
- show our ads to people who have visited the Site (see Section 4);
- understand how the Site is used and improve it;
- consider job and contractor applications;
- keep the Site secure and prevent abuse;
- manage our relationships with clients and prospects and run our business; and
- comply with law, enforce our Terms of Use and establish or defend legal claims.
3. How we share personal information
We do not sell personal information in exchange for money. We share it as follows:
- With service providers, which work on our behalf under contract for CRM, forms and email, self-assessments, website hosting and fonts, analytics, event management, IT and security, and professional advice.
- With advertising partners, whose tags on the Site (from Google and LinkedIn, including through HubSpot's ads tracking) collect identifiers and usage information so we can measure our advertising and show our ads to people who have visited the Site. These partners may also collect information about your activity on other websites over time, subject to their own privacy policies. Under some US state laws this may count as "sharing" or a "sale" of personal information, or as "targeted advertising," even though no money changes hands. You can opt out as described in Section 4.
- With event co-hosts, when you register for an event we co-host.
- With the relevant client or partner, when you contact us about an engagement involving them.
- For legal reasons, to comply with law or legal process, enforce our Terms of Use, or protect the rights, property or safety of Cortado Group or others.
- In a corporate transaction, such as a merger, acquisition, financing or sale of assets.
- At your direction or with your consent.
4. Cookies, advertising and your choices
We use cookies, local storage, pixels and scripts on the Site and in our marketing email, including:
- Essential: the cookie that records your opt-out choice and the cookie that keeps you signed in to client pages.
- Analytics: our first-party visitor cookie, which counts visits and links them to the campaign that brought you here; Google Analytics; HubSpot, which records visits and, after you submit a form, connects them to your contact record; and Traqlyte, our page-testing tool, which uses a random session identifier.
- Advertising: Google Ads conversion tracking and remarketing, the LinkedIn Insight Tag, and HubSpot's ads tracking for those same platforms.
Some pages include content from other services, such as podcast players. Those services may set their own cookies under their own policies.
Your Privacy Choices. To opt out of analytics and advertising cookies on the Site, and of sharing or sale of your personal information for advertising, use the "Your Privacy Choices" link in the Site footer. It applies to the browser you set it in. You can also block or delete cookies in your browser settings.
Global Privacy Control and Do Not Track. If your browser sends a Global Privacy Control signal, we treat it the same way as the "Your Privacy Choices" opt-out. We do not respond to browser Do Not Track signals.
Vendor information and opt-outs.
- Google. See How Google uses information from sites or apps that use our services. Third-party vendors, including Google, show our ads on sites across the internet and use cookies to serve ads based on your past visits to our Site and other sites. You can opt out of Google Analytics with the Google Analytics opt-out browser add-on, of personalized Google ads in Ads Settings, and of many other vendors' interest-based ads at the NAI and DAA opt-out pages.
- LinkedIn. See the LinkedIn Privacy Policy, and opt out of LinkedIn ads based on your visits at LinkedIn's retargeting opt-out.
- HubSpot. See the HubSpot Privacy Policy.
5. Your choices and rights
Marketing email. You can unsubscribe from marketing email using the link in the email or by emailing us.
Calls and text messages. If you give us a phone number, we may call you about your inquiry. Giving us a phone number is not consent to marketing calls or text messages.
Access, correction and deletion. To the extent applicable law gives you the right, you can ask us what personal information we hold about you, or ask us to correct or delete it. Email info@cortadogroup.com. We may need to confirm your identity first, and we will respond within the time applicable law requires. We will not discriminate against you for making a request.
California. In the past 12 months we have collected the categories of personal information described in Section 1, used them as described in Section 2 and disclosed them as described in Section 3. Our use of the advertising tags described in Section 3 may be considered "sharing" or a "sale" of identifiers and internet activity under California law. You can opt out through "Your Privacy Choices" or Global Privacy Control. We do not knowingly share or sell the personal information of anyone under 18.
6. How long we keep personal information
We keep personal information for as long as we have a business reason to, for example while you are a client or prospect or remain subscribed to our email, and then delete or de-identify it, unless law, contract, accounting or a dispute requires us to keep it longer.
7. Security
We use reasonable administrative, technical and physical safeguards appropriate to the nature of the information and the size of our business. No method of transmission or storage is completely secure. If a security breach affects your personal information, we will notify you as required by law.
8. Children
The Site is for business professionals and is not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has given us personal information, contact us and we will delete it.
9. Visitors outside the United States
The Site is directed to the United States. Your information may be processed in the United States and in other countries where our service providers operate.
10. Links to other sites
The Site links to other websites, including LinkedIn, podcast platforms and our clients' and partners' sites. We are not responsible for their privacy practices.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top.
12. Contact us
Questions about this Privacy Policy or a privacy request: info@cortadogroup.com