Insights
What we are seeing inside the work
The Cortado Group team works on the leading edge of the processes, systems, and strategies that generate value, revenue, and profitable growth in private-equity-owned companies. They share that expertise and their insights across a range of resources and media.
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David Russell 
Dan Bernoske 
Sammi Perry 
Collin Russell Dan Bernoske 
Bill Piacitelli Dan Bernoske 
Kyle Bushey 
Dan Bernoske, George de los Reyes, Bill Piacitelli George de los Reyes Dan Bernoske Dan Bernoske, George de los Reyes, Bill Piacitelli Bill Piacitelli 
Matt Trotter 
Mark Synek Dan Bernoske & David Russell 
Zohaib Salahuddin David Russell & Kyle Bushey Bill Piacitelli 
Dan Bernoske & Jessica Pearson George de los Reyes George de los Reyes Jessica Pearson George de los Reyes George de los Reyes 
Cortado Alumni 
Alexander Kerlek 
Loryn Stokes 
Todd Ervin David Russell George de los Reyes Kyle Bushey George de los Reyes Mark Synek George de los Reyes Zohaib Salahuddin Dan Bernoske Todd Ervin Zohaib Salahuddin Kyle Bushey Cortado Alumni David Russell Cortado Alumni Loryn Stokes Todd Ervin Cortado Alumni Cortado Alumni Bill Piacitelli Cortado Alumni Zohaib Salahuddin Zohaib Salahuddin Cortado Alumni Todd Ervin Cortado Alumni Cortado Alumni Dan Bernoske Zohaib Salahuddin Zohaib Salahuddin Jessica Pearson Zohaib Salahuddin Dan Bernoske Cortado Alumni 
Scott Campbell Zohaib Salahuddin Loryn Stokes Zohaib Salahuddin Loryn Stokes Cortado Alumni Zohaib Salahuddin Cortado Alumni Cortado Alumni Zohaib Salahuddin Cortado Alumni Cortado Alumni Zohaib Salahuddin Zohaib Salahuddin Cortado Alumni Zohaib Salahuddin Zohaib Salahuddin Jessica Pearson Cortado Alumni Cortado Alumni Todd Ervin Zohaib Salahuddin Cortado Alumni Loryn Stokes Cortado Alumni Cortado Alumni Cortado Alumni Cortado Alumni Jessica Pearson David Russell Bill Piacitelli Todd Ervin Cortado Alumni Cortado Alumni Todd Ervin Bill Piacitelli Cortado Alumni Cortado Alumni 
Will Mccartney
How talent and structure drive revenue: Boston roundtable and wine tasting
Event Whitepaper The AI Integration Layer: Why the Future Belongs to Orchestrators, Not Single-Vendor Bets
Artificial Intelligence →
Podcast Why PE-Backed Go-to-Market Strategies Fail: Talent, CRM, AI and Execution
Artificial Intelligence →
Blog Your Marketing Team Is Using AI. The Question Is Whether It's Going Anywhere Useful.
Artificial Intelligence →
Blog Why Your AI Process Works for One Person and Breaks for the Next
Artificial Intelligence →
Blog Your AI Strategy Needs More of the Right People, Not Less
Artificial Intelligence →
Blog Why PE-Backed Companies Have AI Tools But Not AI Intelligence
Artificial Intelligence →
Podcast Why revenue growth breaks down (and how great companies fix it) with Dan Bernoske
Sales →
Blog Can the people and process that got you to your current revenue threshold get you to the next?
Sales →
Whitepaper Interim C-Level Leadership
Sales →
Podcast Building on Fundamentals: Why GTM Strategy Drives PE Returns with George de los Reyes
Sales →
Blog AI Adoption Metrics Are Vanity Metrics. Here Are the Two Numbers That Will Matter at Exit.
Artificial Intelligence →
Whitepaper Sales Enablement 2.0
Sales →
Blog Why PE's AI Obsession Is Masking a GTM Execution Crisis
Artificial Intelligence →
Blog From Personas to Buyer Intelligence Systems: Static buyer personas aren't enough anymore.
Enablement →
Blog The Sales Trap - Why PE Backed Portfolio Companies Struggle to Scale Revenue
Sales →
Whitepaper AI doesn't replace roles. It rewrites them.
Artificial Intelligence →
Blog Your Segmentation Model Isn’t Broken Because of Bad Data. It’s Broken by Design.
Sales →
Whitepaper The Intelligent CRM
Artificial Intelligence →
Blog Interim GTM Leadership: How to Restore Predictability and Protect Enterprise Value
Sales →
Whitepaper RevOps Intelligence in Private Equity Firms
Revenue Operations →
Blog What Top Operators Already Know (That Others Learn Too Late)
Sales →
Blog Sales Compensation Rollout Plan: The Executive Checklist
Sales →
Blog Scaling Smart: Why Every Portfolio Company Needs a Structured Pilot Mindset
Revenue Operations →
Blog Quota Setting Without the Guesswork: Build Board & Rep Confidence
Sales →
Blog How to Design Sales Comp Plans That Drive Performance
Sales →
Blog From AI Curiosity to Capability: Why It’s Time to Build
Cortado Alumni Artificial Intelligence →
Blog AI Won’t Save a Broken Marketing Strategy
Artificial Intelligence →
Blog Bridging the RevOps Gap: What Sales Leaders Should Know Before Their First Hire
Revenue Operations →
Blog The Critical Window: Why Early GTM Investment is Key to Portco Success
Revenue Operations →
Blog Your KPIs Are Lying to You (How to Fix It)
Revenue Operations →
Blog Align Sales Comp with Your Deal Thesis And Company Goals
Sales →
Blog Transforming Pricing into an Expansion Growth Lever
Product & Pricing →
Blog Is Your Sales Comp Plan Failing? 5 Hidden Revenue Red Flags
Sales →
Blog 4 Wrong Moves Operating Partners Make When Their Portco Is Missing the Number
Revenue Operations →
Blog The Overlooked Growth Lever in Add-On Acquisitions
Revenue Operations →
Blog Impact of Trump-Era Tariffs on U.S. Prices
Product & Pricing →
Blog Pivoting Your GTM Strategy Quickly to Adapt to Changing Market Conditions
Revenue Intelligence →
Blog The Pressure Cooker: Growing Amidst EBITDA Constraints
Artificial Intelligence →
Blog Why Market Demand is the Key to Optimizing Your Product’s Price Point
Product & Pricing →
Blog The Final Stretch: Successfully Navigating the End of Your Hold Period
Sales →
Blog Drive Portco Growth with Data-Centric AI Solutions
Cortado Alumni Artificial Intelligence →
Blog AI: The Shiny Object You Can't Ignore—But Should You?
Artificial Intelligence →
Blog Unleash AI to Supercharge Your Sales Pipeline
Cortado Alumni Artificial Intelligence →
Blog The Strategic Advantage of Choosing a Consulting Partner Over an Agency After an Acquisition
Revenue Operations →
Blog Navigating the Marketing Skies: Lessons from an Apache Pilot
Marketing →
Blog Transformative Leadership: How CEOs Drive GTM Success After Missing Quarterly Targets
Cortado Alumni Revenue Operations →
Blog Executive Outreach: How Sales Teams Can Manage Current Market Trends and Challenges
Cortado Alumni Sales →
Blog 76% of Companies Struggle with Talent Gaps: What’s Next?
Sales →
Blog Avoiding Exit Pitfalls: A Proven Path to Boost Your Company's Valuation
Cortado Alumni Revenue Operations →
Press Release Cortado Group Elevates Bill Piacitelli to Associate Partner
Revenue Intelligence →
Blog Top Six Ways to Accelerate Value Creation
Product & Pricing →
Blog Price Optimization: The Hidden Value Lever
Product & Pricing →
Press Release Cortado Group Launches Go-to-Market Framework
Sales →
Press Release New Report: Insights on Value Creation in Private Equity
Sales →
Blog From Sale to Success: What Post-Sale Value Extraction Should Look Like
Cortado Alumni Customer Success →
Blog Breaking the AI Hype Cycle: What it Really Means for Marketing
Artificial Intelligence →
Blog 8 Insights Your Portco Must Know About AI and Content Creation
Cortado Alumni Artificial Intelligence →
Blog 9 Insights Your Portco Must Know About AI and Data Literacy
Cortado Alumni Artificial Intelligence →
Blog How Portcos Are Tailoring AI to Leapfrog Competitors
Artificial Intelligence →
Blog Why Pricing Governance is a Powerful Asset to Maximize Valuation
Product & Pricing →
Blog How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets
Product & Pricing →
Blog Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing
Revenue Operations →
Blog Technology Adoption for Pricing Excellence
Product & Pricing →
Blog How Will Your PE Firm Leverage the Power of AI?
Artificial Intelligence →
Blog How a Modest Investment in SalesOps Pays Off Big
Cortado Alumni Revenue Operations →
Blog Eliminate the Disruption of Executive Team Hiring Mistakes
Enablement →
Blog Pricing Due Diligence
Product & Pricing →
Blog The Do's and Don'ts to Acing Your Next Forecast Call
Revenue Intelligence →
Blog Strategies for Optimal Post-Acquisition Pricing in Private Equity
Product & Pricing →
Blog The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist
Revenue Operations →
Event Sales Webinar Recap: Sales Best Practices To Enable Pricing Success
Cortado Alumni Product & Pricing →
Blog Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments
Product & Pricing →
Event Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success
Cortado Alumni Revenue Operations →
Blog How Our C-Level Leaders Generate Rich Lead Pipelines Fast
Cortado Alumni Sales →
Blog Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies
Product & Pricing →
Blog Redefining RevOps: Restructuring a Revops Team for Maximum Impact
Cortado Alumni Revenue Operations →
Blog Behind the Scenes of RevOps: The Team Every Portco CEO Needs to Know
Cortado Alumni Revenue Operations →
Blog Waterfall Analysis in Pricing: Mastering Gross-to-Net to Maximize Margins
Product & Pricing →
Blog Navigating the Pricing Maze: A Startup's Guide to Pricing Strategies
Product & Pricing →
Blog Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?
Cortado Alumni Marketing →
Blog The Future Currency: Decoding the Power of Personalized Pricing
Product & Pricing →
Blog Pricing Impact On Profitability
Product & Pricing →
Blog Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul
Marketing →
Blog The Benefits of Pricing Scorecards in Ensuring Execution Success
Cortado Alumni Product & Pricing →
Blog The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales
Cortado Alumni Revenue Operations →
Press Release Cortado’s Brand Evolution Highlights GTM Consulting Group
Marketing →
Blog Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth
Marketing →
Blog Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions
Product & Pricing →
Blog Executive Outreach: How You Can Reach Decision Makers
Sales →
Blog Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer's Journey
Cortado Alumni Revenue Intelligence →
Blog Upgrade Data Forecasting with Process Automation
Artificial Intelligence →
Blog Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments
Cortado Alumni Revenue Intelligence →
Blog How a Portfolio Company Changed its Sales DNA to Thrive
Sales →
Blog Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems
Cortado Alumni Revenue Operations →
Blog Tech Debt: Is Your Portco's Sales & Marketing Stack a Burden?
Sales →
Blog Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program
Sales →
Blog A CEO’s Guide to Artificial Intelligence for Go-to-Market Success
Cortado Alumni Artificial Intelligence →
Blog Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training
Sales →
Blog Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It
Cortado Alumni Revenue Intelligence →
Blog Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation
Artificial Intelligence →
Blog Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking
Product & Pricing →
Blog Beyond the Numbers: Addressing Sales Decline When Forecasts Don't Match
Revenue Intelligence →
Blog Revenue Marketing Leads to Higher Exit Multiples
Marketing →
Blog SaaS vs. Usage-based Pricing: Have you Considered All of the Options?
Cortado Alumni Product & Pricing →
Blog Why CEOs Should Care About Marketing Attribution
Cortado Alumni Marketing →
Blog How 6 PE-Owned Companies Became Revenue-Generating Machines
Revenue Operations →
Blog How Interim C-level Leaders Drive your Portfolio Company's Revenue Growth Strategy
Sales →
Blog Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation
Cortado Alumni Revenue Operations →
Blog 6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data
Cortado Alumni Revenue Intelligence →
Whitepaper New Private Equity Report
Revenue Operations →
Blog Why Account Segmentation is More Valuable than TAM
Marketing →
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