Case study

An ERP software company achieved 46% MQL growth month after month

The challenge

27% lead conversion rate.

No outbound prospecting capability.

Overburdened management unable to provide professional development.

Undefined lead management process.

3 different CRM systems.

Unreliable reporting managed in external Excel documents.

The Cortado Group solution

Cultivate a Learning Environment

Foster a culture of continuous learning and skill development through structured weekly meetings, one-on-one coaching sessions, and daily scrums.

Empower Task Prioritization

Equip team members with the necessary skills and knowledge to enhance their task prioritization and performance improvement strategies through targeted training sessions and effective methodologies.

Boost Outbound Lead Generation

Develop a comprehensive outbound lead generation strategy, reducing reliance on inbound leads through prospecting techniques, personalized outreach campaigns, and lead nurturing processes.

Leverage Advanced Tools for Lead Generation

Upgrade the HubSpot infrastructure to support outbound lead generation efforts, streamline processes, and enhance CRM for efficient lead tracking, follow-ups, and performance analytics.

Results

46%

MQL growth

71% lead conversion rate: after 3 months.

46% MQL growth month: over month.

5x meetings booked: after 3 months.

100% of deals closed in quarter originated: from BDR efforts.