Growth Marketing Advisor

Alexander Kerlek

Alexander is a high-performing growth marketing consultant who thrives in fast-paced environments requiring the ability to effectively prioritize, manage and execute on multiple projects simultaneously, giving him the ability to overcome unique challenges.

He has experience in both the creation of new strategic brand marketing, as well as the implementation and execution of tactical performance marketing

Engagement Expertise

Revenue Operations
Execution Expertise
Due Diligence

Rev Ops Expertise

Engagement Manager
Platform Administrator

Experience

Case Study

Situation

Established Cyber Security client marketing was not obtaining current marketing goals with an inefficient marketing strategy and ineffective marketing execution. The client desired a phase-1 strategic brand marketing overhaul and phase-2 tactical performance marketing review and implementation.

Solution Delivered

Phase-1 Strategic Brand Marketing
Corporate Rebrand
Web Redesign and Launch
New Collateral Creation
Phase-2 Tactical Performance Marketing
Evaluate and reassess current Marketing Automation Platform (Marketo)
Manage complete Marketo overhaul
Instance Setup correction

Outcome

Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) rose from 4.8% to 9.9%
The weekly average appointments booked increased 33%.
Overall ASP increased from $90K to $110K
Sales cycle length decreased from 122 to 95 days resulting in higher value deals generated by Marketing