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Cortado Group Insights

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Download our resources to gain fresh insights on everything from RevOps to sales enablement.

The Cortado Group team is on the leading-edge of every process, system, and strategy for generating value, revenue, and profitable growth in today’s private equity-owned companies. They share their expertise and insights in a variety of resources — from topical blog posts to in-depth industry reports.

Insights

Thought Leadership

All
Revenue and Market Intelligence
Revenue Operations
Product
Pricing
Sales
Marketing
Customer Success

Article

Why Pricing Governance is a Powerful Asset to Maximize Valuation

Article

How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets

Article

Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing

Article

Technology Adoption for Pricing Excellence

Blog

How Will Your PE Firm Leverage the Power of AI?

Research Report

Transforming Go-to-Market with AI in Private Equity

Article

How a Modest Investment in SalesOps Pays Off Big

Blog

Eliminate the Disruption of Executive Team Hiring Mistakes

Article

Pricing Due Diligence

Article

The Do’s and Don’ts to Acing Your Next Forecast Call

Article

Strategies for Optimal Post-Acquisition Pricing in Private Equity

Blog

The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist

Webinar Recap

Sales Webinar Recap: Sales Best Practices To Enable Pricing Success

Article

Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments

Research Report

RevOps Intelligence in Private Equity Firms

Webinar Recap

Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success

Blog

How Our C-Level Leaders Generate Rich Lead Pipelines Fast

Article

Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies

Blog

Redefining RevOps: Restructuring a Revops Team for Maximum Impact

Blog

Behind the Scenes of RevOps: The Team Every PortCo CEO Needs to Know

Article

Maximizing Margins: The Art of Pricing Gross to Net with Waterfall Analysis

Article

Navigating the Pricing Maze: A Startup’s Guide to Pricing Strategies

Research Report

Interim C-Level Leadership

Blog

Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?

Blog

The Future Currency: Decoding the Power of Personalized Pricing

Infographic

Pricing Impact On Profitability

Blog

Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul

Research Report

Sales Enablement 2.0: The Solution for Solving Revenue Growth Challenges

Article

The Benefits of Pricing Scorecards in Ensuring Execution Success

Blog

The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales

Blog

Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth

Infographic

Identifying Unfavorable Customers

Article

Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions

Blog

Executive Outreach: How You Can Reach Decision Makers

Blog

Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer’s Journey

Blog

Upgrade Data Forecasting with Process Automation

Blog

Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments

Blog

How a Portfolio Company Changed its Sales DNA to Thrive

Event Insights

Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems

Blog

Tech Debt: Is Your Portco’s Sales & Marketing Stack a Burden?

Blog

Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program

Blog

A CEO’s Guide to Artificial Intelligence for Go-To-Market Success

Blog

Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training

Blog

Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It

Blog

Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation

Blog

Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking

Blog

Beyond the Numbers: Addressing Sales Decline When Forecasts Don’t Match

Blog

Revenue Marketing Leads to Higher Exit Multiples

Blog

SaaS vs. Usage-based Pricing: Have you Considered All of the Options?

Blog

Why CEOs Should Care About Marketing Attribution

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