Sales Practice

Erin Mullen

Erin is an analytical and passionate sales leader experienced in program management, strategy & operations with a track record of building winning sales teams.

Through creating repeatable and scalable sales processes, attracting and hiring top talent, and by being adept at constructing financial models, headcount plans, and org charts aligned to the speed of growth, her teams are defined by the problems they solve instead of just what their product does resulting in sustained rapid growth.

Engagement Expertise

  • Strategic Advisory
  • Interim Leadership
  • Execution Expertise
  • Due Diligence

GTM Disciplines

  • Sales



If you are seeking a talented business executive to drive top of the sales funnel revenue, your search has ended. I had the pleasure of working with Erin when I needed to build a SDR team. Erin sourced and hired the talent that was required to drive results. Furthermore, she onboarded, coached, and performance managed the team to success. If you need a self-reliant leader who can deliver results, I highly recommend Erin.

Tom Maloney Sales & Marketing CxO, The Riverside Company

Case Study


In Q4 2021, an information security start-up had secured their latest round of funding in preparation for entering their growth phase. Erin was recruited to lead the sales efforts in achieving the newly set growth targets. In addition to being understaffed, the organization lacked scalable sales processes, and a commercial strategy tied to the new growth targets.

Solution Delivered

  • Developed sales process providing increased visibility and accuracy to sales projections
  • Introduced outbound sales strategy to offset quality and quantity of inbound strategy
  • Rebuilt sales organization with SDR director, 12 sales development representatives, and 10 mid-market and enterprise account executives within first 90 days
  • Decreased sales team ramp time and increased productivity with all account executives closing 2 or more deals within 60 days, and all SDRs generating 1st opportunity within 30 days
  • Optimized sales budget through technology rationalization & consolidation


  • Delivered a QoQ increase of 400% in first quarter of leadership and increased revenue 4x from $1.5M to $6M YoY.
  • Installation of a high performing SDR team increased lead to opportunity conversion by 50%.
  • Increased number of weekly scheduled product demos from 3 to 30.