Leveraging emerging best practices, he builds optimal performance conditions in the product, marketing and sales functions to enable companies to thrive by outperforming their industry and competitors. Clients value his expertise and ability to quickly identify growth levers and accelerate value-creation. As Cortado Chief Operating Partner, George manages the firm’s infrastructure in support of the Cortado team.
With George's help, we triggered a full sales transformation. His analytical approach helped us in several areas. The before and after is the evidence of his guidance. We doubled our conversion ratio after the first 9 months, we increased our forecast accuracy, reduced sales cycle by half and so on. I can say with confidence that George is my trusted advisor when it comes to sales effectiveness.
Jose Luis Andrade Vice President of Sales, North America, Securus Monitoring Solutions
George led an account segmentation and territory design project for a large industrial equipment manufacturer. The sales organization needed a consistent way to identify and prioritize accounts to drive the greatest amount of revenue in the shortest amount of time. The client sough a 15% CAGR to hit their $1B revenue goal over a 5-year period.