Director, Data Analytics

Kurt Levin

Senior consultant specializing in Revenue Intelligence, Revenue Operations and Data Analytics.

Kurt’s background includes sales channel development in foreign markets, manufacturing operations and logistics, and revenue strategy development. This broad expertise results in scalable solutions that are readily operational for clients. Kurt has an MBA from the University of South Florida with a specialization in Finance

Engagement Expertise

Strategic Advisory
Data Analytics
Revenue Operations

Rev Ops Expertise

Engagement Manager
Platform Administrator
Platform Developer
Data Analyst

Experience

Case Study

Situation

In preparation for funding, a SaaS client needed to understand the total market size and potential revenue in various global regions and industry sectors. The CEO retained Cortado Group to analyze the market and deliver a comprehensive analysis which would allow the client to forecast growth opportunity and allocate funding within the organization appropriately.

Solution Delivered

Total addressable market was identified globally, providing the number of prospect clients and number of prospect SaaS users within those companies.
Alignment between core product set and pricing model was developed to create a revenue potential calculator
The revenue potential calculator identified the true dollar value potential, by product offering, down to the global region, country and company of the client's prospect universe
The output of the revenue potential was combined with insights from market analysis to develop forecast trends for next three years and provide the basis for account segmentation

Outcome

Client validated revenue potential and secured funding
Sales strategy aligned with product specific potential resulting in 10% increase of in-year sales
Accelerated market expansion into new geographies by 25%