This Client was a PE-backed, SaaS provider of a marketing platform. In the beginning of 2021, they were faced with the resignation of their Chief Revenue Officer. The timing was not ideal as the client had recently acquired a large competitor, growth had stagnated, and customer churn was at an all-time high.
Rather than look for an immediate replacement, the CEO called Cortado Group to fill the role on an interim basis. Not only did they need an experienced CRO to manage their GTM execution until a permanent lead could be found; they needed someone to build the systems, processes and tools necessary to make their number in-year.