Sammi supports Cortado Group by building and managing the external appearances motion across third-party events, digital events, webinars, roundtables, and podcasts. Her background in communications, public relations, media strategy, and political communications helps Cortado identify the right opportunities, coordinate outreach and booking, and connect appearances to relevant market themes. Sammi brings an audience-first approach to visibility, making sure each appearance is organized, promoted, and followed up on with purpose.