Situation
The client needed to standardize how performance indicators are defined, measured and displayed for the organization to use as an optimization tool. The client had very little knowledge in the measurement of digital consumer marketing.
Todd has well-rounded expertise in B2B and B2C marketing, digital marketing, branding, market research, product marketing, CX, and P&L management across various industries. The result is a strong track record of making an immediate impact on ROI. Todd holds a Master of Business Administration from Webster University and a Bachelor of Science in Business Administration from East Carolina University.
Todd's great personality and presence is only trumped by his keen mixture of intellect and humanity or 'street smarts'. Over the last 2 years of working with him I quickly learned he is an amazing sounding board for all things. His ability to take a step back, see all variables, evaluate, think outside the box and narrow in on a plan of action is not only precise but also refreshing.
Kelly Revestijn SVP Strategic Planning & Insights, IN Connected Marketing
The client needed to standardize how performance indicators are defined, measured and displayed for the organization to use as an optimization tool. The client had very little knowledge in the measurement of digital consumer marketing.