Senior Consultant

Zohaib Salahuddin

Zohaib has over 7 years of experience in marketing and sales, pricing, and quantitative analysis.

With a proven ability to craft cutting-edge strategies, from conducting commercial diagnostics to implementing pricing models, Zohaib’s career has been marked by transformative achievements at companies like Simon-Kucher & Partners and Unilever.

Engagement Expertise

Strategic Advisory
Data Analytics
Execution Expertise
Due Dilligence

GTM Disciplines

Pricing
Sales
Marketing
Customer Service

Experience

Endorsement

I had the privilege of working closely with Zohaib at Simon-Kucher & Partners, and I can confidently say that he is a strategic genius. His visionary pricing and packaging models led to remarkable growth for our client. Zohaib has a data-driven approach and a keen eye for market opportunities. I highly recommend Zohaib as a leader with a genuine passion for driving growth and innovation.

Sandeep George Manager, Simon-Kucher & Partners

Case Study

Situation

A leading music distribution service faced the challenge of stagnant growth and increased competition in the digital music market. They sought a strategic solution to better align their pricing with perceived value, encourage customers to explore add-ons, and create a clearer upsell path to maximize growth potential.

Solutions Delivered

Dynamic pricing model that focused on aligning the cost of subscriptions with the perceived value to customers.
Discounted bundled packages to incentivize customers to explore add-on features.
Highly tailored and personalized upsell path for each customer type by leveraging advanced analytics.
Tiered subscription plans catering to varying customer needs and budget constraints.
Communication strategy to convey revamped pricing structure with detailed explanations of the value proposition behind each tier and add-on.

Outcome

Optimized pricing and packaging strategy resulted in a 28% increase in overall revenue.
Customer satisfaction scores improved significantly, leading to increased customer loyalty and a reduced churn rate.
Uptake of add-ons saw a notable surge as more customers opted for premium services.
Personalized recommendations made customers feel more empowered in their choices, leading to a surge in upsells.