A Healthcare Company — 22% More Admissions for Half the Cost in Half the Time.

Entering Q3 of Year 1, the healthcare company did not have a reliable demand engine. A newly appointed CRO needed fast improvements with clear visibility into what was working. Cortado was brought in to diagnose the current setup, fix lead management and tracking, and put a weekly operating rhythm in place so spend could scale only when results were proven.

Agencies and partners were not producing results, and performance was hard to verify.
The internal team did not have enough capacity to run campaigns, follow up leads, and measure outcomes consistently.
HubSpot was not set up for scoring or clean routing, and it was not connected to Salesforce.
No consistent lead stages, ownership rules, or follow-up expectations from inquiry to admission.
Reporting did not show CAC drivers, pipeline drop-off, or which channels were worth more spend.

CAC improved 50% in Q3 of Year 1
Conversion increased 22% in three months at roughly half the cost
Marketing efficiency improved as spend shifted toward channels that proved performance in reporting.
Momentum continued into Q1 of Year 2 with the new tracking and weekly cadence in place.

Audited spend, campaigns, tracking, lead flow, agency performance, and the lead-to-admission handoffs.

Replaced non-performers, hired key marketing leadership, and clarified ownership for execution.

Defined lead stages, qualification rules, and follow-up expectations so every lead had an owner and next step.

HubSpot configuration

Connected systems so activity, outcomes, and attribution could be tracked end to end.

Built dashboards for volume, conversion, CAC, and pipeline health, then ran a weekly review to drive actions and adjust spend.

Marketing Direct to Consumer CAC Improvement: 22% More Admissions for Half the Cost in Half the Time.