Agencies and marketing personnel were immediately replaced while adding a new VP of Marketing.
Nurture campaigns were built to target key lead sources. With improved attribution measures in place, the client was able to plan a budget ramp whereby the marketing team must prove ROMI before any budget increases were ranted.
Implementation of lead scoring in HubSpot to qualify leads and improve lead management process.
Full integration of HubSpot with Salesforce to refine and optimize lead management processes.
Campaign strategy build out for each quarter to continue to improve CAC performance.