- Go-to-Market Strategy
- Sales and Marketing Org Design
- Campaign Strategy & Execution
- Buyer Persona Development
- Ideal Customer Profile Development
- SDR Development
- SEO/SEM & Digital
A sales department overhaul to prepare for rapid top-line revenue growth which included a centralized admissions org, ideal provider profile, ideal client profile, three distinct staged sales processes, client personas, provider personas, sales plays, scripts for every position, a new sales development department, and new comp plans.
Overhauled the marketing strategy and transitioned to in-house marketing org with new leadership, designed persona-based marketing campaigns, secured superior vendor partnerships, established full funnel KPIs, designed a key provider partner program, and sales pod org structure.