A sales department overhaul to prepare for rapid top-line revenue growth which included a centralized admissions org, ideal provider profile, ideal client profile, three distinct staged sales processes, client personas, provider personas, sales plays, scripts for every position, a new sales development department, and new comp plans.
Overhauled the marketing strategy and transitioned to in-house marketing org with new leadership, designed persona-based marketing campaigns, secured superior vendor partnerships, established full funnel KPIs, designed a key provider partner program, and sales pod org structure.
Revenue growth increased by 44.5% in 1 year.
