Cortado Group Success Story

Healthcare Company’s Revenue Growth Increased by 44.5% in One Year

Cortado Group engaged with the client in the 4th quarter of 2018 to completely revise the Go-to-Market strategy. The focus then moved to the customer and the application of sales and marketing best practices.

Company’s Growth Challenge

The client's in-house marketing organization needs an overhaul to drive revenue growth. The existing sales department does not support revenue growth effectively. The company underwent significant changes in 2018, including product, brand, and leadership team.

Cortado Group Solution Strategies

Redesigned the sales department for rapid top-line revenue growth

which included a centralized admissions org, ideal provider profile, ideal client profile, three distinct staged sales processes, client personas, provider personas, sales plays, scripts for every position, a new sales development department, and new comp plans.

Overhauled the marketing strategy

by transitioning to in-house marketing org with new leadership, designing persona-based marketing campaigns, securing superior vendor partnerships, establishing full funnel KPIs, designing a key provider partner program, and sales pod org structure.

Solutions Provided

  • Go-to-Market Strategy
  • Sales and Marketing Org Design
  • Campaign Strategy & Execution
  • Buyer Persona Development
  • Ideal Customer Profile Development
  • SDR Development
  • SEO/SEM & Digital

High Level Result

Revenue increased by $8.2M from 2018 to 2019, ranking the company number one in earning revenue growth.