- Go-to-Market Strategy
- Sales and Marketing Org Design
- Campaign Strategy & Execution
- Buyer Persona Development
- Ideal Customer Profile Development
- SDR Development
- SEO/SEM & Digital
which included a centralized admissions org, ideal provider profile, ideal client profile, three distinct staged sales processes, client personas, provider personas, sales plays, scripts for every position, a new sales development department, and new comp plans.
by transitioning to in-house marketing org with new leadership, designing persona-based marketing campaigns, securing superior vendor partnerships, establishing full funnel KPIs, designing a key provider partner program, and sales pod org structure.