Solutions Provided
- Go-to-Market Strategy
- Sales and Marketing Org Design
- Campaign Strategy & Execution
- Buyer Persona Development
- Ideal Customer Profile Development
- SDR Development
- SEO/SEM & Digital
Cortado Group Success Story
Healthcare Company’s Revenue Growth Increased by 44.5% in One Year
Cortado Group engaged with the client in the 4th quarter of 2018 to completely revise the Go-to-Market strategy. The focus then moved to the customer and the application of sales and marketing best practices.
Company’s Growth Challenge
Cortado Group Solution Strategies
Redesigned the sales department for rapid top-line revenue growth
which included a centralized admissions org, ideal provider profile, ideal client profile, three distinct staged sales processes, client personas, provider personas, sales plays, scripts for every position, a new sales development department, and new comp plans.
Overhauled the marketing strategy
by transitioning to in-house marketing org with new leadership, designing persona-based marketing campaigns, securing superior vendor partnerships, establishing full funnel KPIs, designing a key provider partner program, and sales pod org structure.