Insights
What we are seeing inside the work.
The Cortado Group team works on the leading edge of the processes, systems, and strategies that generate value, revenue, and profitable growth in private-equity-owned companies. They share that expertise and their insights across a range of resources and media.
Blog · Latest
AI Adoption Metrics Are Vanity Metrics. Here Are the Two Numbers That Will Matter at Exit.
Artificial Intelligence Blog Why PE's AI Obsession Is Masking a GTM Execution Crisis
Artificial Intelligence →
Blog The Sales Trap - Why PE Backed Portfolio Companies Struggle to Scale Revenue
Sales →
Research Paper AI Does Not Eliminate Roles, It Rewrites Them: What a U.S. Army Study Reveals About Workforce Planning
Artificial Intelligence →
Blog Your Segmentation Model Isn’t Broken Because of Bad Data. It’s Broken by Design.
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Blog The Intelligent CRM: How AI, Agentic Frameworks, and Organizational Culture Redefine Go-to-Market Operations
Artificial Intelligence →
Blog Interim GTM Leadership: How to Restore Predictability and Protect Enterprise Value
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Blog What Top Operators Already Know (That Others Learn Too Late)
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Blog Sales Compensation Rollouts: The Oversight Checklist That Protects the Quarter
Sales →
Blog Scaling Smart: Why Every Portfolio Company Needs a Structured Pilot Mindset
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Blog Quota Setting Without the Guesswork: Building Rep and Board Confidence
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Blog How to Design Sales Comp Plans That Actually Drive Performance
Sales →
Blog From AI Curiosity to Capability: Why It’s Time to Build
Artificial Intelligence →
Blog AI Won’t Save a Broken Marketing Strategy
Artificial Intelligence →
Blog Bridging the RevOps Gap: What Sales Leaders Should Know Before Their First Hire
Revenue Operations →
Blog The Critical Window: Why Early GTM Investment is Key to Portco Success
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Blog Your KPIs Are Lying to You (How to Fix It)
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Blog Stop Paying Reps to Miss Your Goals: Align Comp with the Deal Thesis
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Blog Transforming Pricing into an Expansion Growth Lever
Product & Pricing →
Blog Is Your Compensation Plan Quietly Failing? How to Spot the Hidden Revenue Drag
Sales →
Blog 4 Wrong Moves Operating Partners Make When Their Portco Is Missing the Number
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Blog The Overlooked Growth Lever in Add-On Acquisitions
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Blog Impact of Trump-Era Tariffs on U.S. Prices
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Blog Pivoting Your GTM Strategy Quickly to Adapt to Changing Market Conditions
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Blog The Pressure Cooker: Growing Amidst EBITDA Constraints
Revenue Intelligence →
Blog Why Market Demand is the Key to Optimizing Your Product’s Price Point
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Blog The Final Stretch: Successfully Navigating the End of Your Hold Period
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Blog Drive Portco Growth with Data-Centric AI Solutions
Artificial Intelligence →
Blog AI: The Shiny Object You Can't Ignore—But Should You?
Artificial Intelligence →
Blog Unleash AI to Supercharge Your Sales Pipeline
Artificial Intelligence →
Blog The Strategic Advantage of Choosing a Consulting Partner Over an Agency After an Acquisition
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Blog Navigating the Marketing Skies: Lessons from an Apache Pilot
Marketing →
Blog Transformative Leadership: How CEOs Drive GTM Success After Missing Quarterly Targets
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Blog Executive Outreach: How Sales Teams Can Manage Current Market Trends and Challenges
Sales →
Blog 76% of Companies Struggle with Talent Gaps: What’s Next?
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Blog Avoiding Exit Pitfalls: A Proven Path to Boost Your Company's Valuation
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Press Release Cortado Group Elevates Bill Piacitelli to Associate Partner
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Blog Top Six Ways to Accelerate Value Creation
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Blog Price Optimization: The Hidden Value Lever
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Press Release Cortado Group Launches Go-to-Market Framework
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Press Release New Report: Insights on Value Creation in Private Equity
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Blog From Sale to Success: What Post-Sale Value Extraction Should Look Like
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Blog Breaking the AI Hype Cycle: What it Really Means for Marketing
Artificial Intelligence →
Blog 8 Insights Your Portco Must Know About AI and Content Creation
Artificial Intelligence →
Blog 9 Insights Your Portco Must Know About AI and Data Literacy
Artificial Intelligence →
Blog How Portcos Are Tailoring AI to Leapfrog Competitors
Artificial Intelligence →
Blog Why Pricing Governance is a Powerful Asset to Maximize Valuation
Product & Pricing →
Blog How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets
Product & Pricing →
Blog Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing
Revenue Operations →
Blog Technology Adoption for Pricing Excellence
Product & Pricing →
Blog How Will Your PE Firm Leverage the Power of AI?
Artificial Intelligence →
Blog How a Modest Investment in SalesOps Pays Off Big
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Blog Eliminate the Disruption of Executive Team Hiring Mistakes
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Blog Pricing Due Diligence
Product & Pricing →
Blog The Do's and Don'ts to Acing Your Next Forecast Call
Revenue Intelligence →
Blog Strategies for Optimal Post-Acquisition Pricing in Private Equity
Product & Pricing →
Blog The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist
Revenue Operations →
Event Sales Webinar Recap: Sales Best Practices To Enable Pricing Success
Product & Pricing →
Blog Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments
Product & Pricing →
Event Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success
Revenue Operations →
Blog How Our C-Level Leaders Generate Rich Lead Pipelines Fast
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Blog Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies
Product & Pricing →
Blog Redefining RevOps: Restructuring a Revops Team for Maximum Impact
Revenue Operations →
Blog Behind the Scenes of RevOps: The Team Every Portco CEO Needs to Know
Revenue Operations →
Blog Maximizing Margins: The Art of Pricing Gross to Net with Waterfall Analysis
Product & Pricing →
Blog Navigating the Pricing Maze: A Startup's Guide to Pricing Strategies
Product & Pricing →
Blog Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?
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Blog The Future Currency: Decoding the Power of Personalized Pricing
Product & Pricing →
Blog Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul
Marketing →
Blog The Benefits of Pricing Scorecards in Ensuring Execution Success
Product & Pricing →
Blog The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales
Revenue Operations →
Press Release Cortado’s Brand Evolution Highlights GTM Consulting Group
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Blog Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth
Marketing →
Blog Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions
Product & Pricing →
Blog Executive Outreach: How You Can Reach Decision Makers
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Blog Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer's Journey
Revenue Intelligence →
Blog Upgrade Data Forecasting with Process Automation
Artificial Intelligence →
Blog Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments
Revenue Intelligence →
Blog How a Portfolio Company Changed its Sales DNA to Thrive
Sales →
Blog Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems
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Blog Tech Debt: Is Your Portco's Sales & Marketing Stack a Burden?
Sales →
Blog Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program
Sales →
Blog A CEO’s Guide to Artificial Intelligence for Go-to-Market Success
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Blog Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training
Sales →
Blog Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It
Revenue Intelligence →
Blog Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation
Artificial Intelligence →
Blog Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking
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Blog Beyond the Numbers: Addressing Sales Decline When Forecasts Don't Match
Revenue Intelligence →
Blog Revenue Marketing Leads to Higher Exit Multiples
Marketing →
Blog SaaS vs. Usage-based Pricing: Have you Considered All of the Options?
Product & Pricing →
Blog Why CEOs Should Care About Marketing Attribution
Marketing →
Blog How 6 PE-Owned Companies Became Revenue-Generating Machines
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Blog How Interim C-level Leaders Drive your Portfolio Company's Revenue Growth Strategy
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Blog Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation
Revenue Operations →
Blog 6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data
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Research Paper New Private Equity Report: A Clear Business Case for Adopting a RevOps Strategy in PE
Revenue Operations →
Blog Why Account Segmentation is More Valuable than TAM
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