Insights

What we are seeing inside the work.

The Cortado Group team works on the leading edge of the processes, systems, and strategies that generate value, revenue, and profitable growth in private-equity-owned companies. They share that expertise and their insights across a range of resources and media.

Blog · Latest
Dan Bernoske Dan Bernoske
Artificial Intelligence
Blog
Why PE's AI Obsession Is Masking a GTM Execution Crisis
Bill Piacitelli Bill Piacitelli
Artificial Intelligence
Blog
The Sales Trap - Why PE Backed Portfolio Companies Struggle to Scale Revenue
Mark Synek Mark Synek
Sales
Research Paper
AI Does Not Eliminate Roles, It Rewrites Them: What a U.S. Army Study Reveals About Workforce Planning
Dan Bernoske Dan Bernoske
Artificial Intelligence
Blog
Your Segmentation Model Isn’t Broken Because of Bad Data. It’s Broken by Design.
Zohaib Salahuddin Zohaib Salahuddin
Blog
The Intelligent CRM: How AI, Agentic Frameworks, and Organizational Culture Redefine Go-to-Market Operations
David Russell David Russell
Artificial Intelligence
Blog
Interim GTM Leadership: How to Restore Predictability and Protect Enterprise Value
Bill Piacitelli Bill Piacitelli
Blog
What Top Operators Already Know (That Others Learn Too Late)
George de los Reyes George de los Reyes
Blog
Sales Compensation Rollouts: The Oversight Checklist That Protects the Quarter
George de los Reyes George de los Reyes
Sales
Blog
Scaling Smart: Why Every Portfolio Company Needs a Structured Pilot Mindset
Jessica Pearson Jessica Pearson
Blog
Quota Setting Without the Guesswork: Building Rep and Board Confidence
George de los Reyes George de los Reyes
Blog
How to Design Sales Comp Plans That Actually Drive Performance
George de los Reyes George de los Reyes
Sales
Blog
From AI Curiosity to Capability: Why It’s Time to Build
Troy Offer Troy Offer
Artificial Intelligence
Blog
AI Won’t Save a Broken Marketing Strategy
Alexander Kerlek Alexander Kerlek
Artificial Intelligence
Blog
Bridging the RevOps Gap: What Sales Leaders Should Know Before Their First Hire
Loryn Stokes Loryn Stokes
Revenue Operations
Blog
The Critical Window: Why Early GTM Investment is Key to Portco Success
Todd Ervin Todd Ervin
Blog
Your KPIs Are Lying to You (How to Fix It)
David Russell David Russell
Blog
Stop Paying Reps to Miss Your Goals: Align Comp with the Deal Thesis
George de los Reyes George de los Reyes
Blog
Transforming Pricing into an Expansion Growth Lever
Kyle Bushey Kyle Bushey
Product & Pricing
Blog
Is Your Compensation Plan Quietly Failing? How to Spot the Hidden Revenue Drag
George de los Reyes George de los Reyes
Sales
Blog
4 Wrong Moves Operating Partners Make When Their Portco Is Missing the Number
Mark Synek Mark Synek
Blog
The Overlooked Growth Lever in Add-On Acquisitions
George de los Reyes George de los Reyes
Blog
Impact of Trump-Era Tariffs on U.S. Prices
Zohaib Salahuddin Zohaib Salahuddin
Blog
Pivoting Your GTM Strategy Quickly to Adapt to Changing Market Conditions
Dan Bernoske Dan Bernoske
Blog
The Pressure Cooker: Growing Amidst EBITDA Constraints
Todd Ervin Todd Ervin
Revenue Intelligence
Blog
Why Market Demand is the Key to Optimizing Your Product’s Price Point
Zohaib Salahuddin Zohaib Salahuddin
Blog
The Final Stretch: Successfully Navigating the End of Your Hold Period
Kyle Bushey Kyle Bushey
Blog
Drive Portco Growth with Data-Centric AI Solutions
Troy Offer Troy Offer
Artificial Intelligence
Blog
AI: The Shiny Object You Can't Ignore—But Should You?
David Russell David Russell
Artificial Intelligence
Blog
Unleash AI to Supercharge Your Sales Pipeline
Robert Gammon Robert Gammon
Artificial Intelligence
Blog
The Strategic Advantage of Choosing a Consulting Partner Over an Agency After an Acquisition
Loryn Stokes Loryn Stokes
Blog
Navigating the Marketing Skies: Lessons from an Apache Pilot
Todd Ervin Todd Ervin
Marketing
Blog
Transformative Leadership: How CEOs Drive GTM Success After Missing Quarterly Targets
Cortado Alumni
Blog
Executive Outreach: How Sales Teams Can Manage Current Market Trends and Challenges
Kathy Rivera Kathy Rivera
Sales
Blog
76% of Companies Struggle with Talent Gaps: What’s Next?
Bill Piacitelli Bill Piacitelli
Blog
Avoiding Exit Pitfalls: A Proven Path to Boost Your Company's Valuation
Cortado Alumni
Press Release
Cortado Group Elevates Bill Piacitelli to Associate Partner
Blog
Top Six Ways to Accelerate Value Creation
Zohaib Salahuddin Zohaib Salahuddin
Blog
Price Optimization: The Hidden Value Lever
Zohaib Salahuddin Zohaib Salahuddin
Press Release
Cortado Group Launches Go-to-Market Framework
Press Release
New Report: Insights on Value Creation in Private Equity
Blog
From Sale to Success: What Post-Sale Value Extraction Should Look Like
Robert Gammon Robert Gammon
Blog
Breaking the AI Hype Cycle: What it Really Means for Marketing
Todd Ervin Todd Ervin
Artificial Intelligence
Blog
8 Insights Your Portco Must Know About AI and Content Creation
Robert Gammon Robert Gammon
Artificial Intelligence
Blog
9 Insights Your Portco Must Know About AI and Data Literacy
Robert Gammon Robert Gammon
Artificial Intelligence
Blog
How Portcos Are Tailoring AI to Leapfrog Competitors
Dan Bernoske Dan Bernoske
Artificial Intelligence
Blog
Why Pricing Governance is a Powerful Asset to Maximize Valuation
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
How a Solid Pricing Strategy Helps You Hit Quarterly EBITDA & Revenue Targets
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
Why Best-in-Class RevOps Teams Don’t Work for Sales… or Marketing
Jessica Pearson Jessica Pearson
Revenue Operations
Blog
Technology Adoption for Pricing Excellence
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
How Will Your PE Firm Leverage the Power of AI?
Dan Bernoske Dan Bernoske
Artificial Intelligence
Blog
How a Modest Investment in SalesOps Pays Off Big
Robert Gammon Robert Gammon
Blog
Eliminate the Disruption of Executive Team Hiring Mistakes
Scott Campbell Scott Campbell
Blog
Pricing Due Diligence
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
The Do's and Don'ts to Acing Your Next Forecast Call
Loryn Stokes Loryn Stokes
Revenue Intelligence
Blog
Strategies for Optimal Post-Acquisition Pricing in Private Equity
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
The MVP in the C-Suite: Why Every CEO Needs a Revenue Operations Specialist
Loryn Stokes Loryn Stokes
Revenue Operations
Event
Sales Webinar Recap: Sales Best Practices To Enable Pricing Success
Alex Erines Alex Erines
Product & Pricing
Blog
Mastering the Turbulent Waters: Navigating Pricing Challenges in Distressed Investments
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Event
Pricing Webinar Recap: RevOps Best Practices To Enable Pricing Success
Alex Erines Alex Erines
Revenue Operations
Blog
How Our C-Level Leaders Generate Rich Lead Pipelines Fast
Kurt Levin Kurt Levin
Blog
Unlocking Success: A Comprehensive Guide to Measuring Pricing Effectiveness in Portfolio Companies
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
Redefining RevOps: Restructuring a Revops Team for Maximum Impact
Cortado Alumni
Revenue Operations
Blog
Behind the Scenes of RevOps: The Team Every Portco CEO Needs to Know
Cortado Alumni
Revenue Operations
Blog
Maximizing Margins: The Art of Pricing Gross to Net with Waterfall Analysis
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
Navigating the Pricing Maze: A Startup's Guide to Pricing Strategies
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
Is Your Portco Burdened by Multiple, Un-unified Lead Management Processes?
Mitch Larson Mitch Larson
Blog
The Future Currency: Decoding the Power of Personalized Pricing
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul
Jessica Pearson Jessica Pearson
Marketing
Blog
The Benefits of Pricing Scorecards in Ensuring Execution Success
Alex Erines Alex Erines
Product & Pricing
Blog
The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales
Alex Erines Alex Erines
Revenue Operations
Press Release
Cortado’s Brand Evolution Highlights GTM Consulting Group
Blog
Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth
Todd Ervin Todd Ervin
Marketing
Blog
Pricing in the Digital Age: Unveiling the Tech Behind Strategic Decisions
Zohaib Salahuddin Zohaib Salahuddin
Product & Pricing
Blog
Executive Outreach: How You Can Reach Decision Makers
Blog
Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer's Journey
Robert Gammon Robert Gammon
Revenue Intelligence
Blog
Upgrade Data Forecasting with Process Automation
Loryn Stokes Loryn Stokes
Artificial Intelligence
Blog
Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments
Kurt Levin Kurt Levin
Revenue Intelligence
Blog
How a Portfolio Company Changed its Sales DNA to Thrive
Sales
Blog
Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems
Cortado Alumni
Blog
Tech Debt: Is Your Portco's Sales & Marketing Stack a Burden?
Sales
Blog
Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program
Sales
Blog
A CEO’s Guide to Artificial Intelligence for Go-to-Market Success
Mitch Larson Mitch Larson
Blog
Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training
Sales
Blog
Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It
Cortado Alumni
Revenue Intelligence
Blog
Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation
Jessica Pearson Jessica Pearson
Artificial Intelligence
Blog
Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking
David Russell David Russell
Blog
Beyond the Numbers: Addressing Sales Decline When Forecasts Don't Match
Bill Piacitelli Bill Piacitelli
Revenue Intelligence
Blog
Revenue Marketing Leads to Higher Exit Multiples
Todd Ervin Todd Ervin
Marketing
Blog
SaaS vs. Usage-based Pricing: Have you Considered All of the Options?
Alex Erines Alex Erines
Product & Pricing
Blog
Why CEOs Should Care About Marketing Attribution
Mitch Larson Mitch Larson
Marketing
Blog
How 6 PE-Owned Companies Became Revenue-Generating Machines
Todd Ervin Todd Ervin
Blog
How Interim C-level Leaders Drive your Portfolio Company's Revenue Growth Strategy
Bill Piacitelli Bill Piacitelli
Blog
Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation
Robert Gammon Robert Gammon
Revenue Operations
Blog
6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data
Rachel Gammon Rachel Gammon
Research Paper
New Private Equity Report: A Clear Business Case for Adopting a RevOps Strategy in PE
Revenue Operations
Blog
Why Account Segmentation is More Valuable than TAM
Will Mccartney Will Mccartney