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Cortado Group Insights

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Outperform Your Competitors.

Download our resources to gain fresh insights on everything from RevOps to sales enablement.

The Cortado Group team is on the leading-edge of every process, system, and strategy for generating value, revenue, and profitable growth in today’s private equity-owned companies. They share their expertise and insights in a variety of resources — from topical blog posts to in-depth industry reports.

Insights

Thought Leadership

Blog

Transforming Marketing Operations: The Case for a Strategic MarTech Overhaul

Research Report

Sales Enablement 2.0: The Solution for Solving Revenue Growth Challenges

Blog

The Go-to-Market Connective Tissue of Pricing, RevOps, and Sales

Blog

Is Marketing Not Driving Revenue: Structure Your Marketing Organizations for Growth

Blog

Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer’s Journey

Blog

Upgrade Data Forecasting with Process Automation

Event Insights

Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems

Blog

Tech Debt: Is Your Portco’s Sales & Marketing Stack a Burden?

Blog

A CEO’s Guide to Artificial Intelligence for Go-To-Market Success

Blog

Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It

Blog

Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation

Blog

Beyond the Numbers: Addressing Sales Decline When Forecasts Don’t Match

Blog

Why CEOs Should Care About Marketing Attribution

Blog

Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation

Blog

6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data

Blog

New Private Equity Report: A Clear Business Case for Adopting a RevOps Strategy in PE