Cortado Group helped this vacant property security provider company move from intuition-led pricing to a defensible, segment-informed pricing strategy that increased executive confidence, simplified quoting, and identified clear revenue upside.
By triangulating WTP, customer value drivers, and pricing data, this vacant property security company unlocked 7-12% revenue uplift potential.
Revenue uplift potential
Pricing headroom above list
List price floor
WTP vs. install price
Secures vacant, foreclosed, and at-risk properties with steel door and window guards.
Monthly recurring revenue model with early evidence of customer price tolerance.
Serves private businesses and government entities across multiple customer segments.
Go-to-market spans construction, bank-owned, and commercial property customer types.
The company secures vacant, foreclosed, and at-risk properties with steel door and window guards. With a recurring revenue model and early signs customers would tolerate increases, leadership needed a safer way to price by value without slowing quotes.
Interviewed leaders to clarify pricing logic, quote practices, and stakeholder concerns.
Built a multi-method (football field) approach to test price ceilings without blunt price asks.
Interviewed customers and prospects to map value drivers, substitutes, and risk context.
Cleaned transaction data to compare current pricing by segment and opening count.
Defined acceptable monthly ranges by customer type, from construction to bank-owned.
Created segment-based prices and a $50 per-opening list price with controlled discounts.
Validated urgency and high-crime surcharges as standard, customer-backed levers.
Recommended price books, discount bands, and quote-tool logic to keep selling simple.
Can this vacant property security provider turn anecdotal pricing confidence into a defensible, segment-informed strategy that raises revenue while keeping quotes simple for field teams?
Tell us where you're stuck — pricing, packaging, migration, or all three — and we'll show you how WTP research and packaging design can move the number.
