Company’s Growth Challenge
The company was tasked with an aggressive goal by its private equity owner. However, it lacked the critical processes, systems, and people it needed to hit its targets. Among the many challenges it faced were:
- Misaligned sales and marketing teams
- SDR team performing at 1/5th benchmark (only 16% win rates)
- SDR team producing poor quality appointments
- Lack of sales and marketing talent required to achieve goals
- No KPIs holding sales and marketing accountable
- No system support for hiring, onboarding, and training new talent
