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Cortado Group Insights

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Outperform Your Competitors.

Download our resources to gain fresh insights on everything from RevOps to sales enablement.

The Cortado Group team is on the leading-edge of every process, system, and strategy for generating value, revenue, and profitable growth in today’s private equity-owned companies. They share their expertise and insights in a variety of resources — from topical blog posts to in-depth industry reports.

Insights

Thought Leadership

All
Revenue and Market Intelligence
Revenue Operations
Product
Pricing
Sales
Marketing
Customer Success

Blog

Hitting the Mark: Elevating a Portco’s Forecast Accuracy by Connecting Sales Stages and the Buyer’s Journey

Blog

Upgrade Data Forecasting with Process Automation

Blog

Rapidly Improve Pipeline and Forecast Accuracy with Three Simple System Adjustments

Blog

How a Portfolio Company Changed its Sales DNA to Thrive

Event Insights

Fall 2023 PE Round Table Insights – Success for Mid-Market Value Creation is Not What it Seems

Blog

Tech Debt: Is Your Portco’s Sales & Marketing Stack a Burden?

Blog

Up-level Your Sales Team — 12 Steps to a Revenue-Driven Sales Enablement 2.0 Program

Blog

A CEO’s Guide to Artificial Intelligence for Go-to-Market Success

Blog

Lagging Revenue Growth? Here’s Why You Should Consider Sales Enablement vs. Sales Training

Blog

Why Your Portfolio Companies Are Struggling with Forecast Accuracy and How to Fix It

Blog

Missteps to Milestones: Overcoming Five Mistakes of Personalized Marketing Automation

Blog

Navigating the High Seas of Business: A Guide to Product-Led Growth Hacking

Blog

Beyond the Numbers: Addressing Sales Decline When Forecasts Don’t Match

Blog

Revenue Marketing Leads to Higher Exit Multiples

Blog

SaaS vs. Usage-based Pricing: Have you Considered All of the Options?

Blog

Why CEOs Should Care About Marketing Attribution

Blog

How 6 PE-Owned Companies Became Revenue-Generating Machines

Blog

How Interim C-level Leaders Drive your Portfolio Company’s Revenue
Growth Strategy

Blog

Are You Ready to Take RevOps to the Next Level? — How to Optimize Your Revenue-Focused Operation

Blog

6 Keys to Generating Revenue-Driven, Actionable Insights from Your Data

Blog

New Private Equity Report: A Clear Business Case for Adopting a RevOps Strategy in PE

Blog

Why Account Segmentation is More Valuable than TAM

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