Buyer personas were developed and implemented into the marketing team.
A completely new corporate identity standard and brand messaging was developed and launched.
Simultaneously, a new website was launched on an entirely refreshed instance of WordPress.
Budget waste was removed, and every under-performing agency was also removed.
Lead scoring was implemented along with a weekly nurture and content marketing campaign.
Several pilot campaigns were run to improve the end-to-end system.
Pricing was restructured and implemented into the field as per new territory designs.