Designed a go-forward pricing strategy and model based on research and customer dynamics, prioritizing high-value customers.
Improved the ability to target pricing increases in areas of opportunity while mitigating risks of volume decline.
Provided insights into customer buying behavior and migration to new pricing, with a focus on the impact on the overall financials of the business.
Implemented campaign planning and governance at multiple levels, from the high-level annual plan to individual campaign plans.
Rolled out the new pricing model and conducted training sessions to ensure compliance with the sales team.