Experience is the difference.
Anyone can generate the analysis now. Knowing whether it holds up is the job, and everyone here has done that job before.
Leadership
Everyone here did the job before they advised on it.
They carried a number, built the function, or ran the revenue org. That experience is what lets them tell a good answer from a confident one.
Our purpose
Positively impact the trajectory of people and business.
The word that matters is trajectory.
We all have a "trajectory" in both our personal and professional lives. Often, those trajectories are profoundly intertwined. Our current team, our alumni, and all of the individuals in our client companies have their own, unique trajectories. Every individual Cortado Group touches should be better off for having done so.
Of course, this is not a perfect science. Not every situation works as planned. But even then, there are positive lessons to be learned. We embrace failure as a necessary part of growth and progress. Most of us will only know each other briefly. But in that brief time, our goal is to make life a little more fulfilling in the process for all of us.
Our values
Habits that lead toward excellence.
We wanted a culture inclined toward doing the right things, at the right time, in the right way. So we went back to the original champion of habit, Aristotle, and built our values on his virtues. These are the habits that lead toward excellence. They are how we hire, and what we hold ourselves to when the work gets hard.
These are not wall decorations. Transparency is why we will tell you the problem is not the one you hired us to solve. Boldness is why we will say the plan is not working before you have to ask. Endurance is why we are still there when the new motion meets its first bad month.